My Impact
The Standards I Hold Myself To
I help organisations communicate their impact clearly.
It matters to me that I can say the same about my own.
What it looks like in practice

People
Mentoring, inclusive language, community organising.

Planet
Donations, renewable hosting, fossil-free commitments.

Practice
Mindful AI, second-hand office setup, responsible operations.

Free mentoring for young women across Southeast Asia
Through Wedu International, I've offered mentoring to awesome young women building careers across the region.

Personal charity projects
My most recent project raised $310 to build a waste sorting facility and run climate awareness classes at an underserved school in Lombok.

Writing and organising for the climate comms community
I contribute to Content for Good and have organised events with Clean Creatives in Jakarta and Kuala Lumpur.

Inclusive language as standard
I follow Oxfam's Inclusive Language Guide in all client work and my own communications.
Environemental impact
100% renewable energy
My website runs on renewable energy through Krystal.
I’m currently working to switch my energy at home (which is also my office!) to be run 100% on renewable energy.
Only buy pre-owned tech and furniture
Every laptop, monitor, and desk in my office is second-hand. No new electronics, no new batteries produced on my behalf.
Reduce, reuse, recycle
I avoid single-use plastics, use non-toxic cleaning products, and opt for recycled or cork-based supplies. Everything that can be recycled, is.
Donate 1% of profit to organisations I believe in
Most of them are rooted in Indonesia, where I grew up and is one of the most vulnerable nations to climate change.
Never funding fossil fuels
My business bank account is with Triodos, and I’ve pledged not to work with fossil fuel-related projects through Clean Creatives.
Mindful use of generative AI
I use AI as a tool, not a shortcut. Some of my client work is supported by Claude, and I primarily use Thaura, a lower-carbon AI tool. I’m currently writing a comprehensive AI policy for my website. In the meantime, feel free to ask me about it directly.
When you work with me, part of your fee funds this.
I work with organisations doing meaningful work — and help them communicate it clearly to funders, partners, and the people who need to understand why it matters. It’s not a sales pitch. It’s just how I’ve chosen to run this business.
Social Impact